Slough, Windsor & Maidenhead

Campaign for Real Ale

Campaign for Real Ale

SIBA Launches The Assured Independent British Craft Brewer' Campaign

Tuesday 21 August 2018

UNSURE OF THE PROVENANCE OF THE BEER YOU ARE DRINKING?

The 'Assured Independent British Craft Brewer' campaign is run by the Society of Independent Brewers (SIBA), who ensure that any beers which carry the Independent Craft Brewer logo are relatively small, independent and brewing quality beer.

The logo is being used on pumpclips, beer bottles, can labels, and at many beer festivals across the UK, and you can be sure that wherever it appears the beer will have been made by a truly independent craft brewery. An example below:

ABOUT THE ASSURED CAMPAIGN

There has never been a better time to be a beer drinker in the UK, with more fantastic tasting beer styles being brewed than ever before by a growing number of talented, innovative brewers. However this growth in the independent beer market has not gone unnoticed by the global beer brands, who have begun to buyout previously independent craft breweries, or release their own products marketed as craft.

It's because of this that SIBA launched the 'Assured Independent British Craft Brewer' campaign, to make it easier for beer drinkers to identify beers from truly independent craft brewers.

ABOUT SIBA

The Society of Independent Brewers (SIBA) was established in 1980 to represent the interests of the growing number of independent breweries in Britain, a growth which has continued to this day, with the not-for-profit trade association now representing over 870 independent craft breweries across the UK.